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‘Homegrown’ Entrepreneur Finds the Kure.
The Kure family is comprised of direct descendants of Mendocino County’s original cannabis community—farmers who understood the importance of cannabis as an element for health and wellness, and who also recognize the many contributions a regulated cannabis industry provides both residents and visitors.
Russell Green is the founder and sole proprietor of Kure Wellness, his dispensary located in Ukiah. A third-generation “Mendo” native who graduated from Willits High School, Russell’s grandparents grew cannabis. He recalls his mother lecturing him for trying to sprout cannabis seeds under his bed!
When Russ left California for college, he was shocked to discover students willing to pay hundreds of dollars for cannabis. He did the math, returned to Willits, purchased property from his grandmother and learned to grow cannabis from fellow farmers. “All of us graduated from the school of hard knocks. I became my own genetics expert, software engineer, marketing rep and security specialist,” he laughs.
Russell developed top-shelf strains and was an early enrollee in Mendocino County’s first cannabis cultivation program. In 2015, Russell opened Kure Wellness, located just north of Ukiah’s city limits.
Russell credits Kure’s success to hard work and the training he received from his family. From an early age, he worked first at his grandfather’s tire shop, followed by managing his father’s 500-unit storage business and multi-unit apartment complexes. “Growing weed and growing businesses are definitely very distinct skill-sets, and these days, you need both to survive.”
Kure is celebrated for the high quality of their flowers, the diversity of their products, and, says Russell, the quality of the relationships between customers and staff. Because of Russell’s lifelong residence in cannabis country, he had relationships with many of the region’s “original growers” long before legalization, who were more than eager to bring their products to market. Kure is licensed for outdoor consumption, and customers are invited to enjoy the shaded lounge, which is also used for special events.
With two more Mendocino County locations in the works, Russ is excited about the expansion of his business, and hopes he and his team will continue to “Kure” what ails you!
800 Lake Mendocino Dr, Ukiah.